It seems that earning the status of a “female friendly” auto repair shop is becoming a new trend. Shop owners are becoming more aware and willing to take on more responsibility for the maintenance and upkeep for female auto service. Women make up over 60% of their customer base, so appealing to them can really boost business.
Repair shops are still largely a male domain, but more and more owners are realizing that between 60-70% of their customers are women. They can work to make their shops a trusted placed where women feel comfortable and welcome or they can watch while a huge portion of their potential customers drive right on by to get to the female friendly repair shop down the street. While cost is still important, studies show that when it comes to repair shops, women care about a lot more than just money. So, don't be afraid to shop around and find a shop that appreciates all business and treats all with respect.
Repair shops are still largely a male domain, but more and more owners are realizing that between 60-70% of their customers are women. They can work to make their shops a trusted placed where women feel comfortable and welcome or they can watch while a huge portion of their potential customers drive right on by to get to the female friendly repair shop down the street. While cost is still important, studies show that when it comes to repair shops, women care about a lot more than just money. So, don't be afraid to shop around and find a shop that appreciates all business and treats all with respect.